Looking good is a way of life for every Indonesian woman. Traditional beauty secrets are taught alongside the philosophy that a woman is responsible for maintaining her own health and beauty. The art of total beauty, particularly hair care, is recorded in temple reliefs from the 9th to 17th centuries but nobody had access to these secret recipes without royal permission. Only a select few knew which ingredients fashioned the exotic potions of the kraton. Although the palaces do not wield the same influences as before, their power within their region still remains strong. Life behind the kraton walls goes on as before, and ordinary people still try to emulate court customs, thus preserving much of the traditional beauty regimen. Much of Jamu's mystical secrets lies in the herbal ingredients that goes into the potions and soaps. 

 [ Madurese women and their beauty secrets ]

Jamu is one of the greatest success stories of the beauty industry, yet it is virtually unknown outside its country of origin, Indonesia. In that country, 80 percent of the population relies on its natural medicinal powers to attain the figure, the complexion, the physical strength or the mood they desire. Broadly speaking, Jamu refers to any kind of traditional medicine. But most people think of Jamu as a herbal beverage with medicinal qualities and swig back a daily glass to achieve their heart's desire - or a few more glasses to cure an ailment already there.

The origins of Jamu are lost in time, though, like most of the country's beauty rituals, it is supposed to have been born in the in central Java where commercial production is still based. The purest forms of Jamu come from the island of Madura, where women reputedly can live to 135 years of age.

In fairytale fashion, the magic Jamu potions - herbs, roots, barks, leaves, honey, fruits, egg yolk and other ingredients' - are handed down verbally from mother to daughter through the generations. It is very much a woman's industry. While the more common mixtures are taken for general health, strength and beauty, there are more than 350 well- known recipes for conditions as varied as skin whitening, kidney stones, malaria and flu. Most popular Jamus contain turmeric for its astringent qualities and tamarind for flavour and blood cleansing. The dried ingredients are usually mixed with water plus a little honey or lime to taste. Under commercial production, the potent plant matter is ground into powder and pill form for convenience. However, a bag of dried herbs from Madura still has the greatest effect and stays potent for five years.
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Jamu Herbal Soap         
Sumber Madu
Original Madurese product
80 grams - white

"女性の性器専用せっけん"ということもあり、公に売ることをはばかられてきましたが、今や女性の為のエチケットやＳｅｘに関する情報がオープンになりつつある時代です。恥ずかしい商品としてではなく、一種のエチケット商品として、この名高い伝統の石鹸　"プリマ サリラペソープ"に着目し、ついに販売に至りました。 プリマサリラペソープの特徴 ●整理中のヴァギナ洗浄で不快感の軽減 ●日常使用で、SEXエチケットに！ ●オリモノやニオイが気になるときに ●ワキの下、足のデオドラントにも

現地では、｢ジャムゥ｣効果で膣の締まりをよくするとの評判があり、出産後の女性や膣の緩みにお悩みの方の間で広く愛用されています。

シャワー・入浴時に通常のせっけんと同じようにご使用下さい。★毎日のご使用で約２ヶ月使えます。

The Jamu Herbal Soap is one such creation. The 80 gram ivory bar is made with natural ingredients, which till today, is a carefully guarded family recipe. The soap is an essential tool of the daily beauty ritual to cleanse and purify, physically as well as spiritually, the body and mind. The long lasting Jamu Herbal Soap has an alluring aroma that is lingers on the skin, making the woman feel uniquely feminine. Its medicinal properties cleanse and purify the female sexual organs, imparting it with an alluring scent and appearance.

[ Tradition ]

Many Indonesian women learn and adopt new or more elaborate vaginal practices at marriage. Among the Javanese and Sundanese, and many other ethnic groups, a bride is prepared for the nuptials by a professional wedding dresser ( tukang pais ).There is no standard way of preparation, but jamu is typically used to reduce vaginal odors and any excessive secretions. Occasionally, the dresser will advise the bride to undergo a special pre-wedding beauty treatment. At a beauty salon or spa, the bride might have her vagina "smoked," by sitting on a chair with a whole in the middle over a charcoal fire on which special herbs are placed to create a fragrant steam.

This special hand made soap is made from traditional Madurese tropical ingredients. 

[ Indications ]

1. To decrease the mucus of the vagina
2. To neutralize the womb's offensive odors
3. To keep the vagina clean


[ Directions ]

Massage the soap's lather in and around the vagina, let the lather take effect for 1 minute and then rinse with water. 

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Jamu Complexion Whitening Soap               
Sumber Madu
Original Madurese product
80 grams - white

天然ハチミツ、オリーブオイル、牛乳が主成分のお肌にやさしい石鹸。 くすみやシワを緩和＆ディープなお顔の汚れもすっきり。毎日洗顔するだけで、透きとおるような滑らかな肌に仕上げます。

Made with Madurese forest honey, olive oil, a generous amount of pure unadulterated milk and tropical herbs. Regular use will smoothen and lighten the color tone of your complexion. The complexion will be clear and wrinkles lightened. So this soap has a twin function of lightening the skin and retaining a youthful complexion. Through regular use during the bath ritual, the removes the debris that has accumulated on the skin, uncovering the radiance beneath. The underarm and the bikini line become fairer and the nipples assume its rosy radiance. Moreover, the back becomes fairer and smoother, enhancing the alluring charisma of a woman.

[ Madura ]

Cultural forms in Madura are generally speaking similar to those of Java and, looked at from a wider viewpoint, belong to the Java - Bali - Madura - Sunda family. Madurese culture, however, has its own shades and tones, undoubtedly conditioned in part by the harsh landscape and climate. Because of the acrid climate of the land, the Madurese womenfolk have been successful in utilizing the best of the indigenious herbal knowledge to protect and enhance their natural beauty. The people of Madura are well known for their straightforwardness and direct approach, particularly evident in their manner of speech. Often considered rough and un-refined by outsiders, a different picture emerges as soon as one goes a little deeper. It might be fairer to say that the Madurese are hot-blooded and deeply passionate.

　
[ See ]

1. Underarm whitening
2. Nipple whitening